- Sep 20
- 7 min read
Origins of, and issues with, the traditional model of ‘success’
Most people who are raised within contemporary Western societies are conditioned to believe that they must follow a pre-determined path. We’re told that in order to be ‘successful’, we must excel at school, pass all of our exams, progress onto further education, find a ‘respectable’ job, progress in a chosen field, find a partner, buy a house, get married and start a family. Whilst there’s nothing inherently wrong with choosing to follow this path, the stress placed upon this model of success is deeply rooted in capitalistic, patriarchal, ableist, Eurocentric and hetero-normative ideals.
Judging an individual’s worth based upon the conventional indicators of success (e.g. qualifications, titles, wealth, career, material possessions, reputation, appearance and relationship status) is deeply ignorant of those who are disabled, chronically ill, neurodivergent, queer, from lower socio-economic backgrounds and/or from global majority backgrounds. Furthermore, many people face uncontrollable circumstances in life such as trauma, bereavement, injury, illness and war, which prevent them from meeting ‘expected’ milestones. Many people also simply have no interest in adhering to the conventional model of ‘success’, which is completely valid.
The relationship between Western beauty standards and traditional models of ‘success’
In addition to the immense amount of pressure placed upon us to achieve a particular lifestyle, beauty standards and ‘wellness’ culture also perpetuate the idea that we must uphold a ‘conventionally attractive’ physical appearance in order to be viewed as ‘successful’. The Western beauty standard is deeply problematic in itself, especially for women: the glorification of slim (and often unhealthily underweight) body types, light skin and straight, blonde hair is dismissive of non-white individuals and praises self-deprivation in pursuit of ‘beauty’. Men also face significant pressure to maintain a ‘conventionally attractive’ body type, which often involves severe dietary adjustments and excessive exercise. Furthermore, maintaining a ‘conventionally attractive’ appearance often comes at a substantial financial cost. Following specific diets, using particular beauty products, buying ‘flattering’ clothing, subscribing to a gym membership and undergoing aesthetic treatments equates to a significant sum of money, a sum that many people do not have access to – especially those from under-represented backgrounds. The mental cost of constantly chasing a ‘desirable’ appearance is arguably even greater than the financial cost.
Gender roles, family, and traditional models of success
The traditional idea of the ‘nuclear family’ (a family consisting of a married, heterosexual couple and their children, all living within the same residence) is often deemed to be an indicator of ‘success’. In fact, the importance placed upon achieving financial stability and finding a partner relatively early in life supports the emergence of a traditional family unit. Therefore, women are expected to cultivate qualities that are deemed as attractive to men and ultimately, to marry a partner and bear children. Men, on the other hand, are expected to be strong, assertive, and possess traditionally ‘masculine’ qualities in order to become ‘good’ husbands and fathers. Again, whilst there is nothing inherently wrong with this family structure (having a healthy and stable family is a privilege that many do not have), it becomes problematic when viewed as the only acceptable family dynamic. There should be no shame attached to being single and/or childless, whether it be through choice or not. Women especially still face significant pressure to get married and have children before it’s ‘too late’, and there is still significant stigma surrounding the choice to remain childless. Furthermore, traditional gender roles do not have to be adhered to in order to have a healthy relationship, and the emphasis on gender roles within a relationship overlooks the experiences of many queer dynamics. Despite an overall increase in the acceptance of queer identities since the late 1980’s, there is still a substantial amount of stigma and misunderstanding surrounding homosexual, homo-romantic, asexual, queer-platonic and polyamorous relationships. Homosexuality is still outlawed in 64 countries, and the recent rise in Conservative ideals has seen an increase in prejudice towards LGBTQ+ people, particularly transgender and genderqueer people.
The pressure to live independently
Within contemporary Western societies, people are often expected to move out of their family home as soon as possible, with home ownership being viewed as the end goal. Whilst moving out and eventually owning a home does have its benefits, it simply isn’t accessible for many people, especially considering our current socio-economic climate. Aside from financial concerns, people may continue to live with their parents/family for various reasons, some of which include disability, chronic illness, caring responsibilities, family values and personal preferences. It’s essential to acknowledge that living with family is a privilege that many people do not have, but those who do live with family often face judgement, even if the living arrangements work for everybody involved.
Influencer culture and traditional models of success
Due to the popularity of social media and influencer culture within contemporary Western society, the pressure to appear ‘successful’ is perhaps more prevalent than ever. If you have an internet connection, it’s likely that you’ve been exposed to digital content that idealises a particular lifestyle – usually, a lifestyle that aligns with the traditional definition of ‘success’. Such content can trigger comparison and in turn, spark feelings of inadequacy. However, it’s useful to remember that most influencers are business owners, and their job isn’t to accurately portray their everyday lives; their job is to create aesthetically pleasing content in order to promote a particular product or brand.
Social comparison and the subjectivity of success
During early adulthood, it can be tempting to compare oneself and one’s life to others of a similar age. For example, a person who didn’t have the opportunity to go to university at the age of 18 may compare themselves to their peers who were able to graduate at the age of 21. They then may internalise the idea that it’s ‘too late’ for them because they feel that they have to ‘catch up’ with their peers. This scenario doesn’t just apply to education; whenever we see others achieving things that we would like to achieve but haven’t had the opportunity to do so, we can quite easily slip into the mindset that we’re somehow falling behind in life. People who have faced adverse circumstances, people from under-represented backgrounds, people from under-privileged backgrounds and disabled and/or chronically ill people are much more likely to feel like they’re falling behind compared to those who do not fit into these groups.
Social exclusion and the importance of community
Despite societal expectations, nobody’s worth is determined by their qualifications, productivity, wealth, career, appearance, reputation, material possessions or relationship status. However, unfortunately, there can be real repercussions for individuals who are unable or unwilling to adhere to societal expectations and models of ‘success’. In worst-case scenarios, those who don’t have a support network and are unable to complete education, engage in work, reach financial independence, fit in socially or maintain a heterosexual relationship may face estrangement, isolation, abuse, poverty and/or homelessness, as well as barriers to appropriate support. These issues are largely upheld by systems of oppression that seek to marginalise those who are deemed to be less ‘useful’ to the economy. This is why it’s so important to foster understanding and a sense of community. Many people fear things that they don’t understand, especially those from privileged and sheltered backgrounds. There’s no denying the fact that everybody faces unique struggles, even those who could be considered to be ‘privileged’. We’re all responsible for educating ourselves about situations that differ from our own and cultivating a sense of empathy. By doing so, we can help to create a society that is more understanding, empathetic and supportive towards those who may otherwise be left to struggle alone.
Redefining ‘success’
Within a society that values a model of success rooted in capitalistic, patriarchal, ableist, Eurocentric and hetero-normative ideals, the ultimate act of rebellion is to re-define the concept of ‘success’ all together. This isn’t to say that you have to entirely reject social conventions; for example, if pursuing a career and starting a traditional family would bring you joy, there’s nothing wrong with that at all. Instead, redefining success entails shifting the focus from external validation to internal validation. In order to cultivate our own subjective definition of success, we have to ask ourselves “what do I truly want?” as opposed to “what do I feel I should be doing?”, or “what does society expect of me right now?”. For example, if you don’t really want to start a family but feel like you ‘should’ because it’s expected of you, perhaps you could explore the reasons for this.
It's paramount to address that within our current economy, few have the luxury of living a life that feels completely fulfilling. For example, it would be unrealistic to suggest that you should simply quit your job if social expectations play a role in your desire to work. The majority of people have to work to earn a living, even if there is an element of external validation that comes from the act of working. This actually relates to another misconception regarding success: the misconception that success is synonymous with persistent happiness. To define success as ‘living a life that makes you happy’ would also be ignorant to the fact that happiness isn’t always attainable.
Ultimately, redefining success is a process of learning that success shouldn’t be considered to be synonymous with one’s qualifications, titles, wealth, career, material possessions, appearance, reputation, relationship status, or any other factor that fits the conventional model of success. It involves familiarising yourself with your core values, owning your circumstances, making choices with your own goals in mind, respecting your own timeline and treating yourself with compassion, regardless of what others may think. Additionally, redefining success also entails unlearning internalised judgemental attitudes, such as holding negative attitudes towards those who are unable or unwilling to adhere to traditional models of success.
Conventional indicators of 'success' do not define an individual’s worth; success is subjective.
- Kirsty Marie
